I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was people who regularly eat at resturants but need to exclude ingredients that can harm them.
This user group confirmed initial assumptions about Food Truck customers, but research also revealed that even children have some expectations as to the ingredients of their food. Other restrictions retrieved of culture, religious beliefs and from healthy diet. Many users prefered using the app rather than a paper menu.